On 1 November 2022, People & Places launched The Gray Beach Hotel & Residences at The Royal Mohamed Aly Palace in Cairo, and celebrated the sell-out of the project's first phase in the same evening.
A launch at The Royal Mohamed Aly Palace
We held the evening at The Royal Mohamed Aly Palace, which is an unusual choice for a beach hotel launch and the right one. The Gray Beach is a hotel with a sense of occasion about it, and the palace set that expectation before anyone saw a drawing of the building.
In partnership with Campbell Gray
The Gray Beach Hotel & Residences is a partnership with Campbell Gray, the hospitality group behind the brand, and the launch was where that partnership was first put in front of our community. Guests were taken through the hotel, the branded residences and what hotel-managed ownership means for the people who buy one.
Phase one, sold out
The launch also marked the fast sell-out of phase one. The two things sat well together in one evening: a project being introduced, and a first release already gone. For a company five months old at the time, it was the clearest signal yet that the proposition had landed.
The Gray Beach Hotel & Residences sits at The Med in Ras El Hekma. has the hotel, the residences and the current availability.