On 1 June 2022, People & Places introduced itself at the Great Pyramids of Giza, with Clean Bandit and Elderbrook playing in front of them.
A company launch, in front of the Pyramids
A new developer has one chance to say what it is about, and we said it at the Pyramids. The setting was the argument. People & Places builds places with a sense of occasion, so the first thing we did as a company was hold one in front of the oldest of them.
Clean Bandit and Elderbrook
Clean Bandit and Elderbrook both played, with the Pyramids lit behind the stage and the desert either side of it. Neither act needed a roof, which was rather the point of booking them for a site like this one.
Cairo's most discerning crowd
The guest list was the other half of the evening. We opened the company in front of the people whose judgement it would live or die by, rather than in a hotel ballroom in front of a trade audience. They heard the name for the first time that night, in the place we had chosen to say it.
The night the company started
Everything People & Places has delivered since started from this evening: in Ras El Hekma, in Sphinx City, and the hospitality portfolio that now includes and the LA7 Hotel & Spa. The company was founded in 2022, and this was the day it became public.
Four years on, the projects page has what has been delivered since, and what is being built now.